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Sunseeker Travel — Building Seamless Cruise and Hotel Booking Experience
Client:
Sunseeker Travel
Industry:
Travel & Tourism
Project Scope:
UX/UI Design · Copywriting ·
Developer Handoff & QA
Duration:
14 Weeks
The Brief
Sunseeker Travel is a US-based travel startup offering cruise travel and hotel vacays. With no existing product in place, they partnered with us to build their entire booking platform from scratch. They came to us with just a business vision to create a fully functional, user-first digital experience that could support complex booking while feeling premium.
Challenge
- The goal was to build the entire digital infrastructure for how modern travelers book short getaways: with clarity, speed, and trust.
- We were tasked with translating their service model into a scalable, conversion-optimized product.
- Creating an experience that could communicate luxury, ease, and trust, all while handling a high volume of complex user interactions.
Our Approach
We began the project with a discovery sprint to understand the user base and identify drop-off points in the previous system.
Mapped out user personas, flows, and feature hierarchies through a deep strategy. Cruise and hotel bookings come with varied expectations, so we designed parallel flows with unified visual systems to ensure cross-category consistency.
Our team created a modular design system to scale across future expansions. Custom components were built for multi-step booking, time-slot selection (for hourly stays), add-on services, and policy overviews.
We took complete ownership of the platform copy, from destination guides and policy pages to service details, ensuring it was aligned with the brand’s tone and SEO goals.
Closely collaborating with the dev team throughout the process meant every component we delivered was ready for production, backed with specs, edge cases, and mobile responsiveness guidelines.
What We Delivered
From the ground up, we delivered a cohesive digital experience:
UX/UI Design
We designed a modern interface that reflects trust, convenience, and elegance. The layout was optimized for both casual browsers and seasoned travelers, ensuring that no information felt buried or overwhelming.
Copywriting
Every word on the site was written to guide, not just inform. We balanced clarity and brand voice across all key pages, from the homepage and booking flow to FAQs, policies, and promotional sections.
End-to-End Development
From front and backend development to hosting and final publishing, we handed over a completely developed platform that went live within a few days.
Outcomes and Impact
+58% uplift
in user engagement within the first 60 days
70% faster
average booking time due to reduced cognitive load
Consistent mobile performance
with 95+ Lighthouse scores
Fully SEO-optimized
content across 40+ core
pages
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