We are a human-centred UX/UI design agency– an innovative partner for organisations around the world. We create a meaningful user experience that drives growth, keeping you ahead in the industry
Askinfinite Website & Brand Launch
Client:
AskInfinite
Industry:
Healthcare
Project Scope:
Logo Design · UX/UI Design ·
Content & Copywriting· Web Development
Duration:
10 Weeks
The Brief
AskInfinite is a US-based expert Q&A platform, built to help users get fast, credible answers across categories like legal, tech, health, and lifestyle. Their target audience? Primarily middle-aged Americans seeking simple, trustworthy online advice without the noise. The brand needed a platform that felt reliable, intuitive, and easy to navigate, without overwhelming non-tech-savvy users.We were brought in to create everything from scratch, starting with the logo and brand identity, all the way to UX strategy, content writing, website design, and full-stack development.
What We Did
This was a full-circle project where our team handled the complete digital buildout
Brand Identity
We crafted a calming, trustworthy logo and visual system designed to resonate with a 40+ American audience.
UX Strategy
The flows were planned to simplify decision-making, reduce hesitation, and guide users confidently toward asking a question or subscribing.
UI Design
A balanced palette, legible typography, and calming visual hierarchy, all meant to evoke trust, not overwhelm, and balance information with clarity.
Content &
Copywriting
Copywriting
A balanced palette, legible typography, and calming visual hierarchy, all meant to evoke trust, not overwhelm, and balance information with clarity.
Web Development
From front-end animations to back-end integration, we executed the site for performance, scalability, and ease of future updates.
Highlights
- A unified, professional brand that immediately builds trust
- A simple and seamless user journey from homepage to payment
- Easy-to-read copy written for clarity
- A responsive design optimized for both mobile and desktop
- Full development support until deployment and launch
Delivery & Collaboration
We worked closely with AskInfinite to define the tone, user behavior, and tech handoff. Our team delivered a fully functional and performance-optimized website, complete with responsive views, content loading strategies, and QA-tested user flows, ensuring everything was polished and ready for real users on Day 1.
The Outcome
AskInfinite now stands with a clear brand identity, smooth user experience, and messaging that connects with its intended audience. From logo to launch, every element was purpose-built for usability, accessibility, and credibility. A full-service platform, crafted end-to-end with clarity, confidence, and conversion in mind.
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