We are a human-centred UX/UI design agency– an innovative partner for organisations around the world. We create a meaningful user experience that drives growth, keeping you ahead in the industry
AngelPBX — Disruptive AI Communication Brand
Client:
AnglePBX
Industry:
Telephony Application
Project Scope:
Branding · Logo Design · UX/UI ·
Web Development
Duration:
12 Weeks
The Brief
Angelpbx is an all-in-one, AI-powered communication platform offering unified solutions for smart business interactions, spanning cloud-based PBX systems, omnichannel messaging, video and voice intelligence, AI auto-dialers, and more. When Angelpbx approached us, they had a powerful product but no identity. From brand name to digital presence, they needed a complete transformation to match their ambitious tech vision. That’s where we came in, to build it all from scratch.
The Challenge
AngelPBX was a new entrant in a fast-moving AI telecom space, competing with enterprise giants. However, it faced the following challenges
A name that was memorable and relevant
A visual identity that captured their AI-driven intelligence
A website that could communicate complex features simply and convincingly
A seamless user journey across brand touchpoints
The challenge wasn’t just to build a site. It was to create a bold brand that stood for innovation, clarity, and trust.
What We Delivered
Brand Strategy & Naming
We started by crafting a name that would feel futuristic, easy to recall, and tied to their product category. “AngelPBX” hit the sweet spot—blending trust, tech, and telecom in one line.
Visual Identity & Logo Design
The logo was designed to reflect their intelligent AI-powered core, using clean, sharp lines with a hint of tech-inspired abstraction. The color palette leaned towards deep blues and gradients, symbolizing clarity, trust, and digital innovation.
UX & UI Design
The web experience was built for clarity, speed, and scalability. With layered messaging, modular layouts, and iconography that simplifies their tech stack, the interface balances sophistication with ease.
Key UI highlights:
- A visual-first homepage with a modular breakdown of each AI-powered service
- Use of icon-led cards to explain complex features like SmartDial AI, OmniChannel, and AngelTracker
- Conversational, benefits-first content to ease enterprise onboarding
Full Website Development
Built for performance and scale, the site is fully responsive, SEO-ready, and lightning fast. We integrated smooth micro-interactions to bring the tech edge, without slowing down user flow.
The Outcome
What started as an abstract AI idea is now a solid brand with a strong digital design ready to go online. AngelPBX launched with a unified identity, consistent tone, and a web experience designed to scale with its fast-growing platform.
Highlights:
- Improved lead quality through clear and concise messaging
- Positioned AngelPBX as a credible alternative to legacy enterprise platforms
Closing Thoughts
AngelPBX wasn’t just a website project. It was a complete digital birth of a next-gen AI communication platform. We didn’t just build pages, we built a brand that speaks tech fluently and communicates with clarity.
Other Projects
About the company
Let’s Connect
DOT AND BEYOND
©2025 Dot and Beyond. All rights reserved.