WeMust is a Canada-based B2B supplier specializing in premium DTF (Direct-to-Film) printing solutions and consumables. Serving a wide range of printing houses, custom merch businesses, and resellers across Canada and the USA While their mission was bold, the existing website didn’t reflect the brand’s credibility or B2B capabilities. The experience on the older website lacked clarity, modern appeal, and the kind of intuitive navigation required for bulk buyers. The brief was clear: revamp the entire web experience with a fresh, modern, and functional design that appeals to a B2B audience, without losing the brand’s human, community-led tone.

We began by auditing the existing site, analyzing user flow, content hierarchy, and visual tone. With B2B conversion at the center, we developed a new UX strategy across pages that aligned business objectives with user needs.

Key focus areas

The redesigned WeMust website is now more aligned with its mission and audience. Looks visually modern, yet human and accessible, it is structured for conversion and engagement, and ready to scale with the brand’s growth. The project delivered not just a visual uplift but a strategic UX rethink, resulting in stronger brand storytelling and smoother user journeys.

Our goal wasn’t just to redesign a website—it was to reimagine how WeMust connects with its global audience. By rethinking the user experience from the ground up, we helped build a platform that can grow with clarity, confidence, and purpose, all while elevating the user experience for the future of B2B impact platforms.