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Arize: Creating Value Beyond 3D Printers and
Materials
Client:
HP
Industry:
Healthcare
Project Scope:
Product Design
Role:
Lead UX/UI Designer
The Challenge
Orthotic fabrication has long been associated with outdated methods that are labor-intensive, prone to error, and often inconsistent in quality. Patients frequently experience a lack of comfort and compatibility with their footwear, while clinicians struggle with complex workflows that demand significant manual effort. The challenge was to create a solution that simplifies the process, eliminates barriers, and delivers precise, personalized orthotics for various lifestyle needs.
Research & Key Insights
To understand parental behavior, we conducted in-depth interviews and eye-tracking studies with 17 participants (8 PLC users, 9 non-users) in Delhi and Lucknow. Participants were parents of children aged 3–12, primarily from SEC A households.
Pain Points Identified
- Patients experience difficulty engaging in physical activities due to chronic pain.
- Many existing orthotics are bulky, uncomfortable, or incompatible with stylish or specialized footwear.
Insights from Clinicians
- Manual processes increase lead times and risk of inaccuracies.
- There is a need for intuitive tools that reduce dependency on technical skills.
Themes
- Widespread enthusiasm for the potential of mobile 3D scanning to improve precision and ease.
- General acceptance that custom orthotics offer superior comfort and fit.
The Design Approach
The design journey focused on creating an intuitive platform that automates the transition from scanning to design and production.
Key focus areas
- User-Centric Design: Developed low-fidelity wireframes emphasizing simplicity and usability. The design minimized interaction complexity while
ensuring accuracy. - Automation & Customization: Integrated a scan-to-design-to-print workflow for seamless transitions.
- Tailored orthotics for diverse footwear categories:
- Stylish Flats: Thin, unobtrusive insoles.
- Athletic Shoes: Performance-enhancing options.
- Work Boots: Durable and flexible designs.
Outcomes
Adoption & Growth
Achieved 30% quarter-over-quarter growth, reflecting strong market acceptance.
Ease of Use
Simplified workflows with minimal training required, making the solution accessible even for non-technical users.
Impact
Improved patient satisfaction through better fit, comfort, and compatibility with various footwear styles.






